The Meaningful Marketing of Meghan

With a confident, easy smile on her face and some very well placed confidantes at her side, Meghan Markle looked every inch the official royal girlfriend last weekend, as she watched Prince Harry play polo at Coworth Park in Ascot.

The Audi Polo Challenge was attended by both Prince William and Prince Harry, so it was hardly a low key event. The very presence of Meghan Markle might be seen as a typically tactical royal nudge to observers and media alike that:

A. She and Prince Harry are definitely a ‘thing’.

B. They don’t really care who knows it.

And

C. Their partnership might well be heading for a more official status.

Despite Prince Harry releasing a statement last autumn describing Ms. Markle as his ‘girlfriend’, some royal watchers have taken it upon themselves to believe that the relationship was already over/never really began. If you don’t believe me, check Twitter! Personally, this seems an odd presumption, since the couple have been seen on various occasions since – a date in London, Meghan wandering around near Kensington Palace, the pair attending a wedding together etc. It seems pretty clear to me that there is something going on, and actually something pretty serious. Sorry, Harry fans – but there it is.

Having been a royal watcher since the heady days of Lady Diana Spencer in her pie crust collars, I think it is fair to say that this semi-official polo appearance has quite big implications. Not only was Harry’s brother, William, also in attendance, but Meghan was standing alongside Mark Dyer, the Prince’s trusted friend and mentor for many years.

Quite an endorsement.

And let’s face it, would Prince Harry – a man who grew up with frequent pictures of his mother in the media while sunbathing, sitting on car bonnets, playing with her sons at polo matches – not know that those moments when he decided to cuddle and kiss his girlfriend next to his car would be captured and shared by any photographer present?

The royal family like to send messages without saying a word. They like to micromanage our beliefs about them without actually saying anything. Who remembers a certain Sarah Ferguson being asked to accompany The Princess of Wales on a visit to HMS Brazen to see Prince Andrew in 1986 before any engagement had been announced? That was a big indication that Miss Ferguson was being accepted in to the family as an ‘official girlfriend’.

I see this polo match attendance as a similar move. The reports that Meghan will also attend the wedding of Pippa Middleton and James Matthews as Prince Harry’s partner is also a significant step.

Perhaps we are being prepared for a move from ‘official girlfriend’ to something more?

I, for one, very much hope so.

 

 

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