And so… the Pippa Middleton Wedding Wagon rumbles on, with flags flying and whistles tooting. Every day, certain newspapers treat their readers to breathless updates and speculation about the day in question – from who is invited or not invited, who might wear the same colour and cause social pandemonium and which fence is being repainted to ensure Bucklebury is in gleaming form for the Very Important People who are attending.
With only a few days to go, this self publicised hype is only likely to reach fever pitch with no scaling down in sight. It seems to me that people all over the country who have read anything related to the forthcoming nuptials are simply desperate for it all to be over so that we don’t have to read any further gushing about the bride’s latest walk down the street or gym exit.
Originally, we were told that this marriage was a private event, taking place on a private estate and that therefore, public scrutiny was not welcome. Fair enough, I thought.
Until events took over my original thinking.
The very close up, clear series of photographs of Pippa Middleton and James Matthews apparently canoodling behind a bush in front of a Chelsea church seemed planned. The constant pictures of a smiling Pippa wandering about her neighbourhood in various poses might well underline that thinking. Then, we are told by the very knowledgeable Sebastian Shakespeare of the Daily Mail, that Pippa has hired none other than the PR guru who has worked successfully for the Beckhams in helping to create their brand. You might well ask why would a ‘private’ event require the hype that tends to be rustled up by hiring a very expensive PR guru?
I can only assume that the Middletons, who protest themselves to be quiet, private people who are simply hounded by media interest, are actually involved in creating the cloud of ‘public interest’ in themselves. Certain journalists have certainly confessed to having Middleton sources for stories in the past.
As I have mentioned in previous blogs, other families who ‘married in’ to the royal family managed to remain pretty low key. I am verging on certain that none of them ever needed PR guidance to ramp up interest or indeed, wanted it.
The rather ironic thing about the self-publicism of the wedding and the run up to it, is that no matter how much fanfare the media gives or on whose orders, there isn’t the public interest to back it up. Pippa is not a much-loved character, the nation is not overly interested in what she does (or doesn’t) do, her attempts at writing in the past have been ridiculed and her lack of direction is baffling to most.
For me, the only interest I have in the wedding is that we may possibly see George and Charlotte, those secret royal children whom we know exist but hardly see; along with a chance to see Prince Harry with Meghan – incidentally, whose wedding WOULD bring similar hype but on much more solid, public-interest level, ground.
And so… get your hard hats ready. I think we are in for a bumpy few days. Roll on Sunday.